‘Pioneers in Skirts’ at the Paris International Film Festival

Pioneers in Skirts in Paris

DGA award winner shares her personal story of ambition, setbacks, and success.

FOR IMMEDIATE RELEASE

LOS ANGELES, CA, USA, January 5, 2021 — Ashley Maria, the director best known for her work in comedy and horror films, has announced the online screening of her film about the inequalities that are impacting and shaping her career.

Pioneers in Skirts is a multi-award-winning feature documentary about the issues that affect pioneering ambition and the ongoing effort to achieve gender parity in our culture. 

The film will screen at the Paris International Film Festival 4-12 February, 2021. Festival goers who want to see the film and participate in all of the film festival’s virtual cinema screenings, events, panels, and filmmaker Q&A’s can secure day passes here: www.goelevent.com/ParisInternationalFilmFestival/Pass/Sale.

I’m very proud to see how Pioneers in Skirts is motivating viewers to re-evaluate the world around them and their place in it,” shared Ashley Maria. “The film’s Producer, Lea-Ann W. Berst, and I have participated in many post-screening impact discussions this last year surrounding topics featured in the film. Viewers share with us what they are confronted with on a daily basis, and they tell us they feel motivated to take steps toward change. They want to make a difference.

Pioneers in Skirts follows three teen girls on a co-ed robotics team facing an upcoming state-wide competition, a new mom fearful her pregnancy news will fault her raise negotiations, and Ashley – our director – who finds herself doubting her aspirations, even though she had been dreaming of this career her entire life.

Focusing on various elements to help make this story relatable, Pioneers in Skirts dives into the Film Industry and the Girls Who Dream Big cultural narrative while also offering People with Experiences and Facts to share and Cultural Moment clips from popular television shows and films – all to build the audience’s empathy necessary for change. Television icons Joan Darling and Norman Lear as well as up-and-coming female film directors help set the scene of what is happening to women as they start their careers. 13-year-old teen girls and their fathers open up about what it is that causes a girl’s confidence to shatter, and industry leaders and topic experts share actionable steps that we all can take to resolve these issues.

Pioneers in Skirts intended to launch during the early months of 2020 – during a time when the world was attempting to understand how best to respond to a global pandemic.

We were preparing for a major IMAX launch in April 2020 where the film would be sandwiched between the Mulan and Wonder Woman movie releases,” explained Producer Lea-Ann W. Berst. “It was to be an amazing achievement for a social impact documentary!

Instead of realizing their movie launch dream scenario, the team behind Pioneers in Skirts responded to the changing landscape by bringing the film to the streaming market earlier than planned.

 

In 2020 we kept our focus on the big impact the film can have on a global society — and laid the foundation for a 2021 plan of using the film, and the activation efforts surrounding national-focused screenings around the globe, to cast a broader scope of awareness for the need to address gender equality and human rights issues,” continued Berst, whose past experience of running a global Olympic torch relay will guide this effort.

The plan is to re-ignite governments, civil society, businesses, and other stakeholders to work to eliminate discrimination against women and girls and to achieve equality in all areas of life.

With projections showing that women are being disproportionately affected by the pandemic,” said Maria. “We want our film to be used to help push for women to be at the heart of pandemic recovery efforts.

For more information on the film, Pioneers in Skirts, and their Paris International Film Festival, visit the movie websiteClick here to contact the Producers.

About Paris International Film Festival

With a strong focus on diversity in the filmmaking community, the upcoming 2021 edition of the Paris International Film Festival will present diversity-inclusive films of all genres, with 44 films and TV pilots, of which 27 are directed by female-identifying filmmakers (60%) and 15 are first-time directors’ (34%). The Paris International Film Festival will be held February 4-14, 2021. For more about the festival, please visit: https://www.parisintlfest.com.

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Snag your Pioneer swag!

The gift that gives back! 100% of the proceeds from the sale of any of these promotional items will go back into the films’ impact efforts. 

From shirts to cups to flags, we have an incredible list of options with awesome pricing!

Online Store: https://teechip.com/pioneers-in-skirts

BE A PIONEER FOR CHANGE

We have big plans for this impactful and timely film, and invite YOU to join our women-led team by purchasing items for you and your friends!

Step 1: peruse the items in the boxed areas, pick one to look at and admire

Step 2: pick a color and size, then “buy it now”

Step 3: look to see if you’d like to buy something else! We won’t mind at all 🙂

THANK YOU for showcasing our mission for CHANGE proudly!

Pioneers in Skirts is a true story about a young ambitious Hollywood Director who is shocked to feel her ambition slowly eroding. Fighting-on and refusing to let anything stop her from achieving her dreams, she goes on a nationwide journey to elevate the conversation of the social and individual causes for gender disparity while providing a platform so women (and men) can achieve real change.

Another way you can help the film: https://www.gofundme.com/pioneersinskirts. We recently launched the film and are now in the trenches of movie impact efforts! We are asking for your support. THANK YOU for supporting the future of women & girls who dream big!

#BEtheChange #BEaPioneer

“Find Your Inner Pioneer” program to be held on International Day of the Girl

An interactive educational movie watch party for kids who dream big!

Raleigh, N.C., September 29, 2020 – Director Ashley Maria and producer Lea-Ann W. Berst are proud to announce their collaboration with BIG & Digital, LLC. to support the International Day of the Girl with a third Cinema Learning Challenge program. On October 9-11 kids and their families can take part in a Virtual Field Trip initiative where they can watch Pioneers in Skirts and engage with the filmmakers in the Find Your Inner Pioneer program after the 2-day movie screening is completed.

Museums Partner with BIG & Digital’s Cinema Learning Challenge

“This initiative is really important to us,” said producer Lea-Ann W. Berst. “Kids can connect with relevant social issues on an individual level; experiencing what can affect their ability to believe in themselves and awakening to the idea that they are in control of that mindset.”

And, since museums across the U.S. are looking for sustainable ways to connect with their communities during the pandemic, the filmmakers jumped at the chance of bringing Pioneers in Skirts to be part of the solution. “Cinema Learning Challenge is a global learning program to inspire and connect students to careers and opportunities through educational films and interactive learning,” said director Ashley Maria. “We’re excited to have Pioneers in Skirts offered as an movie option for museum field trips and events supported by the National Academic Content Standards.”

  • Cinema Learning Challenge (CLC) offers ready-to-go online programs to groups, members and global audiences. Museums or planetariums partner with CLC to use these hands-on workshops as a revenue stream.
  • The Find Your Inner Pioneer field trip movie watching program is an interactive program designed for students of all ages. Part of an on-going field trip program with the team behind the award-winning documentary, Pioneers in Skirts, students and educators will watch the film at their leisure starting on October 9 and then participate in a program about “ambition” on October 11.

The Find Your Inner Pioneer program will demonstrate how to counter biases and nay-sayers and provide the building blocks we all need to take charge of our own “Pioneering Path.” In the end, participants will see that the best goals are the ones that are important to us, and that when we personalize our goals, we are energized to keep going!

Three Ways To Be Part Of This Amazing Program

  1. FOR INDIVIDUALS: Kids from all over the globe can book a ticket to watch the movie and be part of the program without any affiliation with a museum or school. Pioneers in Skirts is ideal for kids who dream big, and families who are raising children to think critically and speak up against sexism and gender inequalities.
  2. FOR MUSEUMS: Museums can partner with BIG & Digital to create additional revenue. 
  3. FOR SCHOOLS: Middle or high schools can be part of this educational program! Simply contact the team at Cinema Learning Challenge and book a group screening. 

Anyone interested in participating in this event can learn more and register online at Cinema Learning Challenge.

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About International Day of the Girl #IDG2020

International Day of the Girl is an annual global campaign to amplify the voices of girls and stand up for their rights. This year, the theme is: “My voice, our equal future.” Learn more at www.un.org/en/observances/girl-child-day.

About the Film

Pioneers in Skirts is a multi-award-winning feature documentary about the issues that affect pioneering ambition and the ongoing effort to achieve gender parity in our culture. Learn more at PioneersinSkirts.com.

About BIG & Digital

BIG & Digital is a boutique distributor of films for museums, planetariums and attractions in 15/70mm, 4K Digital, IMAX® Digital, Fulldome 4K/8K, Blu-Ray, DVD and now — online and on-demand.

They work with producers and theaters to inspire audiences with intelligent films that leave a positive impact. Learn more at www.biganddigital.com.

About the Filmmakers

Pioneers in Skirts is brought to you from the daughter-mother team of Ashley Maria and Lea-Ann W. Berst.

  • Director, Ashley Maria, is a filmmaker located in Los Angeles, CA. Ashley received her MFA from the USC School of Cinematic Arts and is known for her work on many feature & short films, new media, and television commercials. When not on set, Ashley is a directing instructor at UCLA’s Film School and a sound instructor at the American Film Institute’s Young Women in Film program. She is the recipient of the prestigious Directors Guild of America award, and most recently, she was recognized as the “Best New Director” at the DTLA Film Festival. 
  • Producer, Lea-Ann W. Berst, is a filmmaker and global activation professional located in Raleigh, NC. Her career spans from Technology to Olympic Brand Activation, and now Film. Lea-Ann is known for her work on impact documentaries and building partnerships and tactics designed to deepen and advance the positive impact a film can have on our culture. She is the recipient of various leadership and business awards, including the prestigious IBM Award of Excellence and Triangle Women in Business in North Carolina.

Ashley and Lea-Ann are a team dedicated to the ongoing effort to achieve gender parity in our culture.

Pioneers Producers & Shelley Zalis to Open Serendipity Summit

We’ll be keynoting at the annual SERENDIPITY summit (9/14 – 9/18) and invite you to join us!
 
This entrepreneurship and leadership summit is the perfect place to learn, network, and share our stories.
 
Monday morning 10am (PDT), right after Shelley Zalis from The Female Quotient talks about the realities of how COVID affects women.
 
It’s a 4-day summit. We know they will have a talk, workshop or conversation that’s just right for you!
 
Tickets: The Guild
VIP Tickets: Eventbrite