Let’s Talk Color!

color correction for Super Human Anxiety

Well…correcting color to be exact.

Color correction in film is necessary for creating a consistent flow of color between scenes in the film, making sure the finished product looks natural and visually appealing, and to help promote a targeted response or emotion.

When working on Super Human Anxiety, the Director of Photography, Autumn Palen, and I chose a very specific look for the inside shots of the elevator, especially for when the elevator breaks down.

It started with good production planning

When the elevator was built the Production Design team was given the task of giving it an older look. They used a darker wood paneling to give us the visual, and then Autumn and her Gaffer, Paula Crichton, worked to make sure the lighting in the elevator felt realistic yet also gave us depth.

The darker color space was our first challenge. We needed to be able to clearly see our characters in a broken-down elevator. It needed to appear dark but not actually be dark.

For this we needed a camera with a very sensitive light sensor – and we did! We worked with Canon Cameras to use their C70 Cinema 4K camera that captures more information (data) in darker light.

Then work with one of the best colorists in the field

Once the film was complete and picture locked, the film was sent off to colorist, Harry Locke IV. (You may recognize his name from the credits of Pioneers in Skirts as well!)

I sat with Harry to talk about my goals with the final image; referencing screen shots from existing content like — Only Murders in the Building — so he could visualize my intentions. From there, it was up to him to do a full color pass of this 9 minute short and then return it for feedback.

Since I was traveling we worked remotely at first. That forced me to come up to speed on various applications because each application for viewing color is different. Playing the color in my AVID editing software, versus Quicktime Player, versus VLC all showed something different – and sometimes REALLY different.

Needless to say, this is an important lesson for all filmmakers – no matter how beautiful your color looks on the official color correction monitors at the studio, it will always look different whenever you play it somewhere else.

And that’s okay! Sometimes, if you know exactly where something will screen, you can work towards that kind of monitor.

color correction tonal depth
For example, we know “Super Human Anxiety” will more than likely play in classrooms or off of people’s computers, so it needed to be slightly brighter to compete with all of the outside light. We worked with Harry to make sure the film was bright enough yet also provided the tonal depth and darkness to portray the solitude of this broken-down elevator.
We used color correction to engage the eye of our audience

One fun trick we used was to darken certain areas so that our audience’s eye will automatically go towards the light in a frame.

before color correction work and then after the work effort
For example, this over-Whitney-onto-Ms. Sweetly had Whitney a little too bright in frame so when the shot quickly cuts to Ms. Sweetly for her line, I wanted to make sure the audience’s eye was not searching for where to go. Sound can also help with this obviously – the audience will soon hear Ms. Sweetly speak – but I wanted to give a slight visual cue as well.

Here is another before/after color. You can see that we started in a great space but then took it into a more stylized direction with the goals of the project.

before and after
Back to my point about good production planning…

You should shoot your film in LOG (S-Log for Sony, C-Log for Canon). LOG is how the camera stores all the picture information and allows you to do more with it during color grade. Shooting in LOG gives you more options for color – rather than marrying your footage to a picture profile right out of the camera.

So, looking at the split-image at the beginning of this article ↑ – the movie footage may look kind of dull & gray (left side) but don’t worry, the colorist will do their magic (right side).

Lesson from this article: budget to shoot in LOG and hire a color correction artist

Happy Filmmaking!
Ashley Maria

 

Hey! If you’re in the Los Angeles area, then check out this incredible show at the Academy Museum about Color: https://www.academymuseum.org/en/exhibitions/color-in-motion!

Premiere! Super Human Anxiety

Super Human Anxiety Movie Premiere

Premiere! Super Human Anxiety

The official premiere of Super Human Anxiety was amazing, the elevator was the surprise star 🙂

WOW, WHAT A NIGHT!

We had the incredible opportunity to premiere “Super Human Anxiety” at this year’s LA Shorts International Film Festival. This is an Oscar Qualifying film festival which means it’s very prestigious to be accepted. (yay us!)

The screening took place in Downtown Los Angeles at the Regal LA Live – the same theater we held our festival premiere “Pioneers in Skirts” back in 2019! It was amazing to be home again at this theater and to get reacquainted with film festivals after “Pioneers in Skirts” ended up having a lot of its festival screenings online due to the pandemic.

It has been a few years since I’ve been on the festival circuit with a film, so I had to stretch those muscles again. This time around, though, instead of post cards and flyers, I was showing a QR Code on my phone and encouraging people to follow us on Instagram.

Friends Guide

Thanks to our impact campaign experience with “Pioneers in Skirts,” Lea-Ann & I knew exactly how to prep for audiences to  ‘take action’ after watching the film. “Super Human Anxiety” was made to help raise awareness to anxiety and mental health support, so it’s important that once the audience is engaged in the topic, that we can empower them with an action to take. We worked tirelessly for weeks leading up to the screening to have impact elements ready to go, including Impact Partner tools like this one. (thank you Give an Hour!)

The screening itself was just magical. Many from our Los Angeles area team attended and was able to see their hard work on the big screen. Our two lead actresses received so many compliments on their performances, yet the biggest star of the night was our elevator!

After the movie screened, there was a Q&A with the directors of the films in our time slot. I stepped up in front of the screen and spoke about the process of building the elevator as well as creating all the practical effects. While making the film, it was important to me to have many of the effects done practically so Whitney’s experience could feel more real to the audience. A cup actually breaks. The floor actually dents. The wall actually crumbles. This feels more real than just creating it in VFX because audiences are keen now to real versus VFX. Of course, there are plenty of amazing VFX shots in our film, but I wanted to set the tone with real practical effects first.

I even heard people in the audience gasp as Whitney broke and dented things around her – it worked!

Post Screening Q&A

I’m eternally grateful to this team. We applauded and laughed for each other while the film played. The crew cheered when my company logo came across the screen which made me giggle with an “aww shucks.” I was mixed with pure joy and at the same time sadness because I knew a lot of our team was missing. I wish they were there to experience this fun, celebratory moment.

My hope is to have plenty more opportunities to see and celebrate our work on the big screen.

A good friend of mine once told me that I “willed this film” into existence. It’s true. It was all of me for so long. Applying to grants, speaking with mental health professionals, trying to figure out how to actually build an elevator that we could then break, and finding a team that would be willing to go with me on the journey.

One thing I spoke about in the Q&A was trust. The team trusted me to see this through and make all of their hard work come across in the final film. They trusted me to know exactly how the film should be edited together, and how sound design would help sell the story.

And it worked! I can honestly say I love how it all turned out.

We now wait on more festival acceptances.

The festival season starts up again in the fall – just in time for us to work on  a new film. Yep – I’m going through this journey all over again. This time, though, I know exactly who will be along for the ride!

SNAPSHOTS FROM THE NIGHT!

SHA picture collage

Ashley Maria Productions Announces Movie Poster Design

movie poster design

FOR IMMEDIATE RELEASE 

May 1, 2024
Contact:
info [@] ashley-maria.com

Los Angeles, CA — On this first day of Mental Health Awareness Month, the producers behind the impact film “Super Human Anxiety” are excited to announce the release of the movie poster.

Launching in May 2024, the poster represents a short film created as a proof of concept super hero movie optimized to play a role as a powerful cinema therapy platform. Informative storytelling + educational tools can lead to productive and healing conversations around teen anxiety.

Super Human Anxiety Poster“It’s a special project for me,” shared director Ashley Maria. “I based much of this this story on my personal experience with anxiety as a teen. By making a film about a superhero who has anxiety, my goal is to re-frame anxiety as a superpower. I feel that – if we learn to understand it, to control it, then anxiety CAN be a powerful part of ourselves,” continued Ashley.

The filmmakers wanted the poster design to look like a comic book cover featuring the characters of the film. Designer Rachel Goldfinger came to the rescue. She was also asked to craft a tone with a fun and colorful vibe so that audiences knew they would find joy in this film. Starting with a live-action screen grab of the opening shot of Whitney – the lead character, Rachel positioned Whitney looking into camera.

“It’s as if she’s staring right at you and making you feel just how uncomfortable she is in this anxiety,” added Ashley.

The rest of the characters are represented as comic book illustrations. These illustrated characters are juxtaposed to Whitney’s real-life image; demonstrating the pressure of being triggered by intense social anxiety.

The short film provides hope by showing that we can learn how to face anxiety instead of avoiding it.

“I’m proud of what I’ve been able to accomplish for such a special cause,” Rachel, a graphic designer that specializes in design and illustration for movies, music, and animation projects, noted. “I wanted the “Super Human Anxiety” movie poster to express a feeling of resilience and the hope the film brings.”

The “Super Human Anxiety” movie poster will be featured at movie screenings, on the website landing page, and in social channels.

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To learn more about the film: www.SuperHumanAnxiety.com.

To interview the film’s director, contact info [@] Ashley-Maria.com.

Give an Hour supports the film “Super Human Anxiety”

In the news

Original story: https://giveanhour.org/give-an-hour-supports-the-film-super-human-anxiety/

Support for the film, “Super Human Anxiety” highlights Give an Hour’s ongoing efforts of transforming mental health. 

Los Angeles, September 26, 2023 —Independent production company Ashley Maria Productions announced an impactful partnership between their upcoming short film, “Super Human Anxiety,” and Give an Hour, a national organization focused on creating resilient, mentally healthy communities through innovative programs and education, especially for those who have been impacted by humanmade trauma.

“Super Human Anxiety” is part of a broader initiative that employs storytelling and post-screening educational tools to empower mental health programs, enhancing teens emotional regulation and resilience in challenging situations.

Scheduled for release in May 2024, during Mental Health Awareness Month, the film aims to highlight the importance of reaching out to provide support to those silently struggling as well as the importance of self-care.

“In the capacity of a social entrepreneurial organization, we collaborate with individuals dedicated to pioneering novel approaches aimed at addressing the critical void within our nation’s mental health care,” stated Dr. Trina Clayeux, CEO of Give an Hour. “The realm of visual arts stands as a potent avenue for fostering dialogues between adults and teenagers regarding mental health themes.”

From the Emmy Nominated team of “Pioneers in Skirts,” this live-action film takes on a comedic tone to address anxiety. “Super Human Anxiety” follows a young teenager, Whitney, who has always had strong emotions, but recently they have been presenting themselves as super human strength. She works in overdrive to mask her anxiety and her powers, until today, when her elevator breaks down, Whitney must accept help from her teacher to calm her nerves so they can both get out of the elevator safely.

“Stories like this are an impactful way to humanize social issues. We want ‘Super Human Anxiety’ to help normalize anxiety, showing kids it’s okay to talk about their feelings and encouraging them to face their anxiety instead of avoiding it,” said director Ashley Maria. “We are incredibly grateful for Give an Hour’s support in this effort, and we hope it will inspire other organizations to help us complete this important work.”

“When it comes to anxiety, early intervention is critical,” added producer Lea-Ann W. Berst. “We want teen viewers to know that, with help, they can learn to manage and reduce their anxiety.”

Give an Hour plans to collaborate with the filmmakers as an official impact partner, to raise awareness about the film, provide educational resources on topics covered, and offer screenings opportunities for their Wellness Ambassadors and other interested partners.

Kristin Richardson, Director of Communications at Give an Hour, emphasized their appreciation for innovative mental health approaches, such as the subtle means of storytelling and self-reflection demonstrated in ‘Super Human Anxiety,’ which provide teens with a discreet channel to convey their emotions within their support network while fostering mental health exploration and well-being.

To learn more about “Super Human Anxiety” and how you can play a meaningful role in building a platform that helps teens and young adults lean into productive discussions around anxiety, visit the Ashley Maria Productions website.

About Ashley Maria Productions

Ashley Maria Productions is an independent production company specializing in developing and producing short and feature length films focused on contained genre, uplifting stories, and maximizing the potential for positive impact. For more, visit ashley-maria.com.

About Give an Hour

Give an Hour® is a national organization dedicated to transforming mental health by building strong and healthy individuals and communities. We specifically provide mental health support to people impacted by humanmade trauma through an innovative approach that empowers those we help to actively take part in their own mental health journey. Mental health is for everyone, For Life.  Learn more and get involved at giveanhour.org.

For more information, contact:

Kristin Richardson, krichardson@giveanhour.org, 202-491-8139