After being part of a great screening of Pioneers in Skirts, Ashley spoke with students during the WIFI Film Festival.
They talked about filmmaking, the making of Pioneers in Skirts, and what’s next for the film and for Ashley!
After being part of a great screening of Pioneers in Skirts, Ashley spoke with students during the WIFI Film Festival.
They talked about filmmaking, the making of Pioneers in Skirts, and what’s next for the film and for Ashley!
Originally appearing in Cinema Crazed on March 18, 2021 by Emilie Black.

I’m Ashley Maria, I’m located in Los Angeles, and I recently launched my first feature film, Pioneers in Skirts, a documentary which follows my own journey as a director in Hollywood and the obstacles women confront in their careers. I started out in the genre space – horror, comedy, action – but quickly saw how I would be treated in my career as “just a woman-director,” even after winning a Directors Guild of America award for my first short film, “Friday Night Fright.” So, I had to make a movie to find solutions to create real change. That is Pioneers in Skirts which was released in 2020, now screening worldwide. I’m now coming back to horror, developing my next feature – and very excited!
I’m one of those kids that grew up on Goosebumps and Twilight Zone and will forever be a little messed up because of it, right? Oh gosh, and Scream. Seeing that movie at a sleepover, when I was way too young to see it, was a defining moment for me. I like being scared, and I like making the movies I want to see. I like to mess with reality, bring in humor and wit, and just have a fun time with the audience. Horror is a genre that sets us up to have a conversation with the viewer. It’s intimate. We’re talking deepest, most terrifying fears here. I can play with the audience; they know I’m there. And I love it.
Wes Craven was a huge inspiration to me. In 2014, I had the opportunity to work with him and receive his mentorship. He complimented my work. Said I ‘had what it takes’ because of my grasp on comedy – comedy being, in his words, the conjoined twin of horror. He helped me trust myself and my instincts, and I will be forever grateful to him.
I’m also very inspired by the other women working in this field. We are a tight group and very supportive of each other, often helping each other on our projects.
I’m inspired when I see great work, and I’m inspired when I’m genuinely scared! I can’t wait for haunted houses to open up again…
Seeing women in these roles is good for both women and men. Women see that they are not the only one, and they see role models in the women you highlight. And men, they see that women can do this, too. It’s not just a boy’s club. It opens up the discussion on who gets to define the horror genre. Hint…it’s all of us.
The numbers of women in horror can seem small, sure, but the community is large. Our work is original and terrifying. It’s honest and relatable. And it’s not just made up of directors! We have women in all specialties above and below the line ready to make great work. So, I would say, yes, it will be a challenge, but it’s worth it and we’ll do it together. Look at the women around you as your allies, not your competition. And, when you are in a position of leadership, hire womxn, hire BIPOC, and pay them what they’re worth!
Wes Craven told me simply, “it’s never normal and always a challenge.” He then went on to tell me endless stories, no matter the budget, of things that went wrong on his films, and how he had to pivot and get creative to make his films work.
Brea Grant! She has launched a few films this year as a writer, director and actor, plus she’s also featured in my film Pioneers in Skirts, so that’s cool! Maritte Go, we went to USC together, she has a film coming out in the Blumhouse series; and Gigi Guerrero who also works with Blumhouse and is freaking hilarious. Sounds like Jason Blum paid attention to the backlash when he said there weren’t a lot of female horror directors, huh?
Pioneers in Skirts, my first feature, is now released to the world! We are currently screening with the United Nations and taking the film globally for an Impact Relay to aid in a gender equitable pandemic recovery.
That being said, every project moving forward will have this gender equity lens in my storytelling. And, my next project is a narrative horror/comedy, set at Christmas time, but that’s all I’m saying now!
As part of the 2021 Commission on the Status of Women United Nations event, NFBPWC & Pioneers in Skirts co-hosted a Filmmaker Watch Party followed by a post-screening discussion. Topic experts shared best practices for how to influence empathy, bring awareness to solutions, and fast track progress towards the achievement of gender equality.
EXPERT PANEL:
Succeeding in the film industry was no easy feat. Ashley and Erica reflect on ingrained biases against women and recount difficult interactions with male colleagues. When you’re in an uncomfortable situation, communicating and using your voice is key. Knowing what you want and then articulating it in a way that the audience hears you is am entire art. If only we didn’t have to expend so much mental energy!
We talk about how sometimes not everyone will like you, but when you are your authentic self, you will find that there is always an abundance of opportunities coming your way. Listen to us speak about how placing yourself outside your comfort zone can help you grow and learn tremendously about increasing your confidence!
To learn more about Karen Laos and her work, please go to https://www.karenlaos.com/.

Interviewed for the SHE CALLED ACTION podcast, Ashley talked ‘directing during a pandemic’, ‘the struggle of focusing on work while taking care of a puppy’, and more!
Lights in the Forest V featured at the San Diego International Airport
Continue reading




