Before we kicked off the Pioneers in Skirts™ Kickstarter campaign, the marketing team and I worked on strategies to drive up buzz for the film. We planned for articles, blog posts, podcasts, and videos that engaged with people interested in our topic.
We planned for social media to play a huge role, too. I've been using Periscope to show people what's happening real-time. I then save the live video on my phone to edit and re-purpose it...like when I had to answer a funding challenge: singing with a superhero character on Hollywood Blvd.
I've been trying to think of new and creative ways to engage with people about my films.
When I spoke to Vrideo about helping us make a 360 immersive viewing experience that explained “why this film, why now” -- I knew I was also moving my career in a new direction! Virtual reality video is truly the future, and I plan to be ready.
Early in September, followers tuned in on Periscope to watch as I recorded the Kickstarter VR video update using a Vrideo 360 camera set up.
By the way: the set up was 3D printed to hold and record 10 GoPros simultaneously. Way cool huh?
Vrideo taught me what I needed to do, loaned the cameras to the film, and stitched the footage together in post. Not only was it a career-changing learning experience, the end result was AMAZING!
Believed to be the FIRST Kickstarter update video made in the VR format, I couldn't have asked for a better start to my career in VR!
Here it is -- what do you think?